RideOn
Ride On has developed an innovative technology that brings the AR Fighter pilot experience to the world of outdoor sports, giving users an amazing and unique sporting experience.
233% of funding target
By: Alon Getz
Successfully fundedAngel Investment
Investment type:
Company Stage:
Category:
Culture & Sports
Highlights
Highlights
The Combat Pilot Technology that will change the world of extreme/outdoor sports
An innovative development brings the combat flight experience to the world of skiing, automotive and motorcycles. It is an advanced and complex augmented reality technology, developed for 4 years by former IDF combat pilots and protected by many patents. Ride On is now launching a ready-to-use product, the only one of its kind in the world, and is expected to receive CE and FCC approvals this November.
Strategic Collaborations with Technology and Automotive Giants - Huawei TOYOTA and KTM
Ride On is collaborating with a number of huge international companies in the automotive, cellular and infrastructure fields. Among others, the company has two projects with Toyota (TME) and KTM, and a strategic collaboration with Chinese technology giant Huawei, which recently selected Ride On as a supplier for a major INNOVATION show in Switzerland. In addition, Ride On was selected from hundreds of candidates to participate in the 5G prototyping program of German mobile company Deutsche Telekom.
Invest Alongside Gigi Levy and the Israeli Innovations Authority
Ride On's technological innovation potential has not gone unnoticed by leading innovation experts in Israel and around the world. In 2015, Ride On was approved by the Israel Innovations Authority for the funded "Early stage start-ups" program. In addition, Ride On participated in the NFX Accelerator program in Silicon Valley, led by Gigi Levy and his partners, and received an investment from them.
Participating in a Prestigious Austrian Incubator, Followed by a Successful Pilot at a Major Ski Resort
In the fall of 2018, Ride On was accepted to the prestigious incubator program Go Austria, where they completed preparations for the Roadshow at the ski resorts in Austria and developed the world's first ski helmet with an augmented reality display. Following these accomplishments, Ride On completed a very successful pilot season (Winter 2018-2019) in collaboration with Schladming - a large and popular ski resort in Austria.
International Recognition – Winning Awards and Participating in an Exclusive Innovations Program
Ride On was selected from hundreds of companies to participate in the Salzburg Innovation Challenge # 4 – an innovation program of the Austrian Energy and Communications Company Salzburg AG. During this program, Ride On will provide AR ski goggles and a ski resort control center to all ski resorts and hotels in the Salzburg area.
In addition, Ride On has won a number of international start-up competitions; these include the Start-up Olympics in Rio, where the company won third place representing Israel, and in the ISPO show, where they won first place in the ski category.
Pitch
Pitch
Skiing has always been considered one of the most fun and challenging activities of outdoor sports, with millions of people around the world visiting the snowy slopes every winter. Despite that, the tremendous technological development of the last few decades seems to have by-passed this popular sport.
The skiing / snowboarding experience of today is not much changed from that of the same vacation in the 1980’s. Although the lifts are faster and more comfortable and the equipment has improved, a day of skiing is still very similar to what it was in the past. It is a huge but outdated market, thirsty for integration of new technologies that will revolutionize the industry and adapt it to a new generation of skiers – the smartphone and social media generation.
The Need
When on the mountain, getting oriented is done with a paper map, which shows no current location and is difficult for planning a route. The use of a cell phone is limited, since it requires stopping and removing gloves - a cumbersome act that disrupts the fun.
Skiing is essentially a social experience. Most skiers do it as part of a group of friends or family. While skiing, communication between friends / family is very difficult - it is hard to know where someone else is, even if they are only 50 meters away.
For those who are skiing, using the Extreme Camera is also problematic. The location of the camera makes it very difficult to know when it is operating and what it is filming. Sharing of the experience is only possible at the end of the day, after editing all of the files.
The above need for skiing / snowboarding is essentially the same for other activities, such as motorcycles, where it is not possible, or difficult and dangerous, to use a cellphone, and eyes must be focused on the road ahead.
The Solution
Ride On has developed advanced, first-of-its-kind AR for OUTDOOR technology, and used it to produce cutting edge ski goggles with a transparent AR display, featuring centralized maps (2D and 3D), speed, height and distance data, friend location, camera operation, music and even a virtual distress button - all by head movement and without using hands.
Ride On's product is essentially reminiscent of a combat pilot’s AR helmet, with all important data displayed in front of the user's eyes – superimposed on the real world without hiding it. The helmet was developed by former Israeli Air Force pilots and engineers, who have experience in using the AR helmet and leading the development of AR products for the defense industry.
The Technology
Ride On's unique and patented technology is based on a combination of image processing and algorithms for orientation, allowing virtual objects to be placed on the real world. The algorithms and the unique interface solve precision and stability problems that exist in the standard sensors of all mobile devices and do not allow for adequate precision orientation. When analyzing the AR world, we see that the vast majority of companies focus on Indoor technologies, where the orientation issue can be solved relatively easily. When it comes to Outdoor AR, Ride On stands almost alone due to the many challenges. After years of experience in using and developing military and civilian AR systems, the company has developed methods to overcome these technological challenges.
Ride On's collaborations
Toyota and KTM - Following the success of the pilot in Austria, Ride On was contacted by several large international companies for the purposes of collaborations and use of the unique technology developed by the company. The company has completed a pilot project in cooperation with and funded by Toyota (TME) to develop a racing helmet, and another project has begun with KTM, the Austrian motorcycle manufacturer, to develop AR goggles for motorcycles.
Huawei - Ride On was approved last August as a supplier for the global technology giant, Huawei, which is developing 5th generation cellular infrastructure (G5) and is looking for companies with the right technologies to display at their INNOVATION show in Switzerland. Ride On will showcase its developed ski goggles and helmet, which will be displayed with a control center (all with pay).
Deutsche Telekom - Ride On was selected from among hundreds of companies to participate in the German Deutsche Telecom 5G prototyping program, which develops 5th generation cellular and Edge Computing infrastructures and wants to use the company's AR and AI technologies.
Salzburg Innovation Challenge # 4- Ride On was selected from among 300 companies to participate in the Salzburg AG Innovation Program. Salzburg AG is a German company that provides energy and communication to Austria in general and the Salzburg region in particular. The company has hundreds of thousands of customers, including all the ski resorts in the region and 90% of the hotels in Salzburg area. Ride On will provide ski goggles and a control center for ski resorts and hotels using Salzburg AG's infrastructure. The goal of the program is to develop product B2B.
Ride on in Media
Dozens of articles have been written by the world media about Ride On since the company’s founding; the coverage spans general journalism, television, economic journalism, technology journalism, sports channels and more. Many articles followed the success of the pilot in Austria in the 2018-19 season, reaching approximately 20 million people across Europe.
Israeli News:
https://www.ynet.co.il/articles/0,7340,L-4618017,00.html
Austrian News:
https://kurier.at/reise/schladming-dachstein-testet-ersten-helm-mit-augmented-reality/400377029
https://m.heute.at/digital/multimedia/story/55325184
https://www.kronehit.at/news/erster-smarter-skihelm/
https://www.faktum.at/news/destinationen/augmented-reality-skihelm
https://vrroom.buzz/vr-news/tech/augmented-reality-ski-helmet-tested-austria
English News:
https://x-aces.com/freeski/2019/01/erster-ski-und-snowboardhelm-mit-augmented-reality/
https://www.snow-online.com/skimag/exclusively-in-schladming-first-smart-ski-helmet.htm
British News:
https://www.thetimes.co.uk/article/mohawk-helmet-lets-skiers-scope-out-the-slopes-pv8w92np6
German News:
CH News:
Netherlands News:
https://www.snowrepublic.nl/gratis-skihelm-testen-met-ar-technologie/
Romania News:
http://namstare.ro/2019/02/11/casca-dotata-cu-vr-devine-realitate-vezi-unde-poate-fi-testata/
Team
Team
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BA in Physics and Electrical Engineering, MA in Applied Mathematics. Published 4 academic papers. Rich background in mathematics development of algorithms and programming. Experience as a development team member and development team leader. Main skills - Classical and DNN-based image processing, machine learning, convex optimization, statistical inference, linear algebra and signal processing.
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M.Sc. In computer science, extensive experience and hands-on development of integrated hardware and software systems.
Nano-satellite project leader at the Technion.
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Graduated the Israeli naval officer course, managing technical and combat teams. Has business background mainly in marketing and product strategy.
Managed technological projects from characterization through development to battlefield use. Experience in military AR systems.
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B.Sc. in Electronics Engineering. Graduated from the Technion with honors.
MBA with honors from the IDC Herzliya.
Extensive experience in the security industry, where he developed an AR Product with Alon.
Has extensive entrepreneurial / business experience, established business ability and proven business development
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Graduated with Honors in Software engineering from Bauman University Moscow State Technical University, A leading university in Russia.
Highly motivated and experienced in computer vision and augmented reality (AR). High motivation for self-study, excellent teamwork and excellent communication and interpersonal skills.
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