Parasonic

The Need

Lice is the second largest health issue in the world, after the flu epidemic. However, despite the prevalence of the problem, there has been no technological leap forward in dealing with this problem to this day.

Lice infection occurs mainly in children aged 3-11. In the United States alone, 6-12 million new infections occur each year, with higher infection rates among girls, who usually have longer hair than boys.

For the economy, the lice epidemic means spending over $ 1.8 billion - total cost of OTC treatments, prescription treatments, mechanical combs, preventive treatments, and loss of work days for parents who need to stay home with their children.

A number of key factors reinforce the existing need:

1. Resistance - Lice are more resistant to the chemical treatments available today. In fact, every 2-3 years, lice become resistant to the new chemical products that are released to the market.

2. Efficiency against eggs - Even when the products are effective to some extent against the lice themselves, they are not effective enough against lice eggs. Therefore, treatment has to be repeated after several days to prevent further infection.

3. Side effects - The most common side effects to existing products on the market are skin irritation and allergies, resulting from the exposure of the scalp to these chemicals.

Due to possible side effects of drug lice products, and as a general trend in recent years, the market and consumers are increasingly choosing "natural" products or technological solutions. But the effectiveness of natural products today, made from different plant extracts, has not been clinically proven.

The solution

The lice epidemic refuses to disappear or diminish, and every year infection numbers rise. The phenomenon has been with us since the Stone Age – lice on the heads of human beings are actually modified chimpanzee lice, that has adapted themselves to man.

For a treatment more effective than ever before, ParaSonic developed an ultrasonic comb, which kills lice and lice eggs with a simple combing. In addition, the comb collects the dead head lice into a cartridge, so no rinsing is required after treatment.

Combing with ParaSonic comb enables treatment on a daily basis, which helps to prevent the spreading of lice and egg hatching on the child's head, as soon as they have been infected.

The Technology

ParaSonic's revolutionary comb is based on ultrasound technology and kills lice and eggs in a single combing session, taking about 10 minutes.

The teeth of the comb produce the ultrasound waves directed at the hair that passes between the teeth (this process is protected by the patent), so the lice and eggs on the hair are exposed to these waves and destroyed. The ultrasound waves are gentle pressure waves that operate at a specific frequency, designed to damage only the head and body lice (this frequency range is also protected by a patent).

CarelyTM is a comb with slightly elastic teeth, so the product is suitable for any hair type - smooth, curly or wavy - as well as for any hair thickness.

In the clinical trial conducted among 23 children at the Herzliya Medical Center, the kids reported that the combing was pleasant and expressed a preference for daily combing with CarelyTM, over a weekly combing with the simple, "traditional" comb.

How Does It Work?

Ultrasonic waves pass between the teeth of the comb. The lice and eggs that are found on the hair enter the acoustic area and are exposed to it. Only a second of exposure is needed in order for them to die.