MINDFLY
Reinventing the global sports viewing experience.
MindFly revolutionizes sports with AI-driven wearable povCams, offering fans a player and referee‘s-eye view. Trusted by the world‘s top leagues and broadcasters like FOX, ESPN, MLB, NHL, EuroLeague and the Premier League.
186% of funding target
Retail Investment: ₪679,035
Angel Investment: ₪3,713,500
81Investors |
₪4,392,535Raised so far |
20Days to go |
To view the table of benefits in the current fundraising round, please click here
Highlights
Highlights
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The Digital Sports Revolution: Where Technology Brings Dreams to Life
Imagine not just watching the game but living it—stepping into Messi's shoes at a pivotal moment or seeing the action through the referee's eyes. MindFly turns this vision into reality with its groundbreaking smart body camera. More than just capturing footage, it creates an immersive, dynamic experience that redefines how fans engage with sports. This isn’t just a technological innovation—it’s a revolution, transforming every fan into an active participant in the game.
Strategic Partnerships and Major Clients in the Global Sports Industry
MindFly collaborates with some of the world’s largest broadcasters and elite sports teams, all as paying clients.
Recently, MindFly achieved a major breakthrough, securing strategic partnerships with leading sports leagues and broadcasters in the U.S.:
- MLB: Delivering coverage for the World Series and Playoffs.
- NHL: The premier hockey league globally.
- Major Broadcasters: FOX, ESPN, Apple TV, TNT Sports, NBC.
- Top Sports Teams: Manchester City, Newcastle United, Bayern Munich Basketball.
- EuroLeague: Integrated cameras on referees and players for immersive coverage.
- Red Bull Media: A partnership with the global sports and media powerhouse.
These are not pilot programs but full-scale commercial agreements, underscoring the strong trust these industry leaders place in MindFly’s technology and solutions. These partnerships represent a pivotal milestone in our growth strategy, solidifying our position as a trailblazer in the sports technology landscape.
Invest in a High-Growth, Revenue-Generating Company in a Massive Market
Since its inception in 2021, MindFly has achieved impressive financial growth. Revenue in the second half of 2024 doubled compared to 2023, and 2025 projections anticipate a fivefold increase over the past year.
Operating in a booming market valued at $50 billion, MindFly is positioned for exceptional growth and opportunity.
Exceptional Entrepreneurial Team with a Record of successful Companies, Exits and IPOs
MindFly was founded by two visionary innovators, Eran Tal and Yehuda Elmalich, who have consistently turned bold ideas into groundbreaking realities.
Eran Tal, CEO and Co-Founder, is a seasoned entrepreneur with over 15 years of expertise in co-founding successful startups. He has successfully launched four innovative startups, raised tens of millions of dollars, and achieved multiple high-profile exits.
Yehuda Elmalich, CTO and Co-Founder, is a renowned technology engineer, a serial entrepreneur, with an exceptional 25 years track record of founding four disruptive startups. Among his notable accomplishments are driving significant exits and leading a $400 million NASDAQ IPO.
Together, they are spearheading innovation at MindFly with a transformative vision: to revolutionize sports and empower every fan to feel like a player on the field.
Prominent Investors
MindFly’s cutting-edge innovation has attracted funding from leading global investors and accomplished Israeli entrepreneurs, including the HYPE GVA program, Pirveli Ventures, I-Lab Angels, and Lior Elkan, Managing Partner at M-Fund Club.
Invest in a Rapidly Growing and Profitable Company
Since its establishment in 2021, MindFly has been experiencing rapid growth, both in terms of technological advancement and commercial operations. The company is already boasting a substantial clientele and witnessing consistent monthly revenue escalation.
- The offer is not subject to the securities laws and corporate laws applicable to a company offering securities to the public. The Israel Securities Authority has not approved the publication of this offer document and has not reviewed it. Following the completion of the offer, the company will not be subject to disclosure requirements and corporate governance provisions designed to protect its investors and provide oversight by the Israel Securities Authority.
Pitch
Pitch
The Need
Traditional sports viewing on legacy channels has remained largely unchanged, while younger audiences are seeking fresh, interactive experiences that mimic the immersion of video games—allowing them to see the action through the eyes of the player. This new generation of fans is no longer satisfied with passive, distant viewing. They crave dynamic, personalized, and engaging content that brings them closer to the action and the energy on the field.
These expectations call for high interactivity, instant accessibility, and a deep sense of connection—where fans feel like integral participants in the event. To address this shift, media companies, sports teams, and professional leagues are actively pursuing innovative ways to captivate younger audiences, offering immersive, personalized sports experiences that make them feel as if they are part of the game itself.
The Solution
MindFly offers a revolutionary solution designed to meet the demands of modern sports fans—a live sports experience from the personal perspective of players and referees. With lightweight, wearable body cameras, fans can step into the game, seeing the action through the players' eyes, hearing on-field sounds like player conversations and referee whistles, and feeling the intensity of every moment on the field.
What sets MindFly apart is its advanced AI system, which acts as a virtual director, automatically following the ball as it heads toward the goal or focusing on critical exchanges between referees and players. This technology delivers a seamless, broadcast-quality experience that brings fans closer to the action, making them feel like they’re part of the game, capturing every thrill and moment of real-time drama.
The Technology
MindFly's technology revolutionizes the sports industry by providing players and referees with wearable bodycams. These bodycams are integrated into vests and allow for the capture of high-quality footage during sports games. The design of the vests ensures the safety and performance of the players while maintaining the camera's stability.
Customers can access the captured content through two methods: live streaming or extracting the content locally. Once the content is obtained, MindFly's AI software comes into play. The software stabilizes and auto-directs the footage, resulting in smooth and professionally edited clips. Customers have the option to further edit the clips or broadcast them live.
Media Coverage
Team
Team
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A dynamic serial entrepreneur and visionary leader with over 15 years of invaluable experience. Eran has excelled in various roles, demonstrating expertise in product development, strategy, and business management.
Before MindFly, Eran was the co-founder and CEO of Evrideo, a TV-as-a-service company, where he showcased his entrepreneurial spirit by establishing and managing the company. His journey of innovation continued with the founding of Goop.tv, which was acquired by Shekel Scales (exit), where he served as VP of Product and contributed to the company‘s success.
Eran also played a pivotal role as owner and CEO of IndivisualTV, serving over 70 prominent clients, including BT, Telecom Italy, AOL, and more, further solidifying his impact in the tech and media industries.
Eran holds a Master’s degree in Computer Science from Bond University, Australia, graduating as a Dean’s List honoree.
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Yehuda is a serial technological entrepreneur and industry pioneer with a robust background in computer engineering. He is a graduate of the Technion – Israel Institute of Technology, with a degree in Computer Engineering.
Throughout his career, Yehuda has been instrumental in founding and leading several successful companies. As Co-Founder and CTO of Optibase, he played a key role in driving the company to a valuation of $400 million with 250 employees.
Yehuda also co-founded and served as CTO of Mobixell, a company with hundreds of employees and revenues in the tens of millions of dollars, which was eventually acquired. Additionally, he founded and served as CEO of Remoto.
Yehuda’s track record highlights his exceptional ability to turn technological innovation into successful ventures.
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Financial data
Financial data
MindFly operates in the Sports media and Engagement market, a rapidly growing sector with increasing demand for innovative technological solutions. Valued at over $50 billion, this market attracts sports leagues, broadcasters, and clubs seeking new ways to captivate and connect with audiences in the digital age.
With the rise of streaming services and the growing need for personalized, tailored content, MindFly’s technology—focused on creating immersive and thrilling live experiences—is perfectly positioned to thrive in this market and capture a significant share.
Competition
Business Model
Revenue Projection
Timeline
MindFly's exit strategy targets a diverse range of potential buyers across multiple industries to maximize value:
- Sports Technology Companies: Companies like Catapult Sports, Hudl, and Genius Sports could integrate MindFly's body camera with their performance analysis systems, offering unique, player-perspective content to enhance team performance.
- Broadcasting and Media Giants: Broadcasters such as ESPN (Disney), DAZN, and NBCUniversal are seeking innovative technologies to boost audience engagement. MindFly’s AI-powered body camera provides exceptional live sports broadcasting experiences.
- Consumer Electronics Brands: Companies like GoPro, DJI, and Sony could incorporate MindFly's technology into their cameras, delivering professional and consumer solutions with AI-based features.
- Global Sports Leagues: Major leagues such as the NBA, NFL, and MLB could use MindFly’s body camera to deliver groundbreaking in-game perspectives, enhancing viewer engagement and driving revenue growth.
- Tech and Cloud Service Providers: Companies like AWS, Microsoft Azure, and Google Cloud could leverage MindFly’s real-time video processing capabilities for their cloud solutions, catering to sports and entertainment clients.
This broad spectrum of potential buyers ensures multiple strategic exit pathways, allowing MindFly’s technology to thrive across industries while generating significant returns for investors.
Use of proceeds
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The Deal
The Deal
Offer start date -
19/02/2025
Raising ₪365,000 for 0.40% of company shares
Overfunding up to ₪4,650,575
Price per share - ₪39.10
Number of issued shares: 9,335 - 118,941
Number of Shares (Fully diluted and pre investment) - 2,335,971
Minimum investment - ₪5,552
Please be informed that an amount of ₪3,713,500 has been added to the campaign raised in the preliminary Angels campaign. This addition will be duly reflected in the investment bar and fundraising percentages.
It is important to note that this adjustment does not impact the minimum amount required by the company nor the maximum amount that can be raised in the public fundraising process.
Raising ₪365,000 for 0.40% of company shares
Overfunding up to ₪4,650,575
Price per share - ₪39.10
Number of issued shares: 9,335 - 118,941
Number of Shares (Fully diluted and pre investment) - 2,335,971
Minimum investment - ₪5,552
Please be informed that an amount of ₪3,713,500 has been added to the campaign raised in the preliminary Angels campaign. This addition will be duly reflected in the investment bar and fundraising percentages.
It is important to note that this adjustment does not impact the minimum amount required by the company nor the maximum amount that can be raised in the public fundraising process.
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Company Name - MINDFLY LTD
Incorporation Date - 13/12/2020 Contact Person - Eran Tal , CEO Number of Employees - 15 Location - Israel |
To view the table of benefits in the current fundraising round, please click here
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Full cap table attached separately . | 2,335,971 | 100.000% | Shareholder |
| 2,335,971 | 100.000% |
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Full cap table attached separately . | 2,335,971 | 99.602% | Shareholder |
| Investors In Campaign | 9,335 | 0.398% | Investor |
| 2,345,306 | 100.000% |
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Full cap table attached separately . | 2,335,971 | 95.155% | Shareholder |
| Investors In Campaign | 118,941 | 4.845% | Investor |
| 2,454,912 | 100.000% |