KashKlik provides a fully-automated solution for Influencer Marketing, which is marketing through people who have influence in the social networks.
KashKlik is already a fully-functional platform, with hundreds of influencers reaching millions of people. We have paying customers and initial revenue.
Influencer Marketing is the biggest trend for Digital Marketing in the year of 2017, and represents a new and very effective channel for advertisers.
KashKlik applies advanced Machine Learning algorithms to build rich influencer profiles and support very precise targeting for the campaigns.
Unexplored Potential
Influencers have a great number of followers on social media such as Facebook, Twitter, Instagram and YouTube, and therefore are able to directly impact purchase decisions of their followers.
Whereas current Influence Marketing efforts are focused on celebrities, there are millions of micro-influencers worldwide, who have typically 5,000 to 100,000 followers. In the current scenario these micro-influencers cannot be reached by advertisers.
The Power of Influencer Marketing:
What's the Market Size?
The micro-influencers are hungry for real opportunities of making profit by monetizing their audience, exploiting their reputation and popularity. But they currently don’t have any source of marketing campaigns to promote.
Existing platforms require manual negotiation between advertisers and influencers, and thus are not scalable. In these platforms the advertisers can search for influencers, but they do not empower the influencers to search for campaigns, so they cannot be proactive.
Number of active micro-influencers according to Social Media Platform:
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Ariel has more than 15 years of professional experience in IT, with focus on software development, including team leadership. He is M.A. Systems Engineering graduated at Buenos Aires, Argentina. His experience includes leading the development of complex software systems for government corporations.
Ariel has many years of experience leading teams of developers to implement sophisticated web-based platforms. He has a deep knowledge of the advanced technologies that are being used to deploy KashKlik‘s services, assuring quality attributes such as efficiency, scalability and robustness. |
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Jacob has been working with large companies in the Digital and Marketing fields for the past 7 years. He has a B.A in Psychology and M.A in Psychoanalysis both graduated with honours. Graduated in Neurosciences at the Hebrew University and M.B.A at Tel Aviv University.
Jacob has many years of experience working with large companies in the Digital and Marketing fields. He has been responsible for multiple digital innovation projects. He also worked as a consultant helping entrepreneurs and startups to launch new businesses and enter new markets. |
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Galina has over 4 years of experience in marketing of entertainment media. Graduated from National Research University Higher School of Economics (Moscow), she has a B.A. in Integrated Communications, M.A. in Media Management (graduated with honours).
Galina has unique experience in the management of Digital Marketing campaigns for big brands, including digital strategy planning, community management (SMM), content management and PR-agency coordination. |