Babysitting

Babysitting is an innovative platform that connects parents with reliable and recommended babysitters in their area. After successful beta in Israel, our company is now a leader in the Israeli market with a growing network of 34,000 babysitters & parents.

112% of funding target

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By: Nir Zilber
Successfully fundedAngel Investment
Investment type:
Company Stage:
Category:
E-commerce & Marketplace

Highlights

Highlights

The Opportunity

The Babysitting app is an example of the extraordinary opportunity to invest in the marketplace of On-Demand Babysitting Services that has grown exponentially in the recent years. Babysitting changes the rules of the game, and is quickly becoming the central platform for hiring and paying babysitters.

Investors who join now will benefit from a low entering price in our app that will soon change the face of the global babysitting market and become a key player with our simple and effective business model that presents potential for billions of dollars in profit.

 

The Market

The babysitting market in Western Europe, North America, and Asia is worth 166 billion dollars per year!

We seek to dominate this market by providing a platform for both sides of the spectrum: Students the high school teenagers (16+) looking to babysit on the one hand, and the parents on the other. The app will focus on the needs of both target communities, and will allow them to work together for an easy and secure babysitting experience.  

 

The Technological Advantage

Babysitting is a free, All-In-One solution that allows a wide variety of choice from a list customized to the needs of the specific parents, instant options for potential babysitters, the ability to monitor while the babysitter is working, and payment via the app. There is a significant technological benefit over the competition—computer portals and Facebook groups that are essentially message boards and are not necessarily free.

 

The Proof

We launched our Israeli beta-testing in 2016 that proved hugely popular among both parents and babysitters, with users using the app more and more frequently. We were chosen to work together with Isracart (MasterCard Israel) and American Express to operate the electronic wallet and for advertisement of the app itself.

 

The Significant Opportunity for Global and Long-Term Growth

We plan to launch our application in both the European and American markets during 2018, with plans of accumulating millions of potential customers who will benefit from using the app on one hand, and from an attractive membership program on the other.

 

The Team

Our team is made up of an experienced business and marketing professionals, developers, consultants, and lawyers, with background in business management, technology, marketing, and operations. We are experienced in working with the target markets, and are planning to use our successful Israeli model to reach the international babysitting markets. 


Pitch

Pitch

The Idea 

We invite you to take part in our revolution with our app that is redefining how parents and babysitters communicate. 

Finding a babysitter who is trustworthy, available, and who can fit your needs and your children’s needs is never easy. And we all know the last minute rush to find an ATM, or forgetting to take out cash altogether, to pay the babysitter at the end of the night.

Until now. We at Babysitter are taking the hassle out of going out. We provide parents with a reliable and effective way to find a babysitter or nanny, even at the last minute. Our app presents parents with real-time lists of available and recommended babysitters and nannies in their area. Parents are also able to video-chat interview their possible babysitters, allowing them to find the best babysitter or nanny for them and their family. The best part is—the more you use the app, the more it gets to know you, and the more your choices will be what you’re looking for.

And no more searching for cash at the end of the night. With Babysitter, payment is at the touch of a button.

Our business model is clear and simple, and we charge 4% on all transactions paid by credit card.

In addition, we recently launched a “search” option for a frequent babysitter or nanny, for a charge of 5 NIS per surch via the app.

We have also include additional feature: for 10 NIS a month, babysitters can be featured by the parents at the top of their search list results.

During the initial beta-testing period, Babysitting transformed into a dominant player in the Israeli babysitting market, with over 20,000 babysitters registered across Israel.

During 2018 we are planning on launching in some States in America (total market of 47 billion dollars) and in a number of countries in Europe (market of 31 billion dollars). In addition, we plan to launch our two membership programs over the course of 2018. The first program is designed for parents, with different options based on the ages of their children, and the second for the babysitters themselves. 

Road Map

Media coverage

 

 

Avri Gilad and Hela Korach
meet the babysitting App for finding a babysitter in a touch of a button. Download the free app which includes a credit card payment option and enjoy!

January 17

 

 

Danny Rope recommends:
"Looking for a babysitter? Get the Israei APP to ease the Babysitter search process”

January 17

 

 

 

 

Channel 22:
The Babysitters prices break records. Whoever with the Babysitting APP you can still find sane price for New year celebrations.

December 2016

 

 

 

 

Channel 10:
One of the biggest nightmares of every parent is to find good and reliable babysitter. New app promises to arrange a babysitter for your test, according to the age experience and cost that fits your demands, and will enable a pay via your smartphone. 

 

 

 

 

 

 

Team

Team

Ira Kogan
General Manager USA
Ira Led sales, business development of new offering, solutioning, E2E Implementation, delivery and on-going operation of Amdocs solution for AT&T and other MVNO accounts. Directed negotiation with third party vendors, partners and the customer e.g., DAX Technologies, Alcatel Lucent, Juniper and Cisco. Managed teams of architects, project managers and operations. Member of the strategic team that is developing Amdocs positioning in the Entertainment and Advertising space.

  • Key Employee
why Ira Kogan ?
Ira is known for her creativity in developing new opportunities. On top of her innovation she adds devotion, dedication, management and leadership. She is talented negotiator that creates trust and valuable relationships. In summary she is a master in achieving the desired goal in an optimal way supported by a team she motivates and trusts.

Yarden Chomsky
CMO
Jordan, a student in her last year, recruit and managed in the past three years a team of hundreds of sales reps who were promoting events.

  • Key Employee
why Yarden Chomsky ?
Jordan‘s is an experienced customer service and HR person and known for her ability to respond to any question arises by the APP users: parents as well as Babysitters. Jordan has helped many parents to find the perfect babysitter for them.

Nir Zilber
Founder & CEO
Nir has 25 years of experience mainly as senior director in Amdocs, Nir has a vast knowledge in variety of business and management processes including operations, IT, finance, marketing etc. Nir has an MBA from Tel Aviv university in business management, finance and Marketing.

  • Founder
  • Key Employee
  • Chairman of the Board
why Nir Zilber ?
Nir is gifted with a “can do” attitude. He can overcome the highest challenges and achieve any goal. Nir is a leader that inspires others to excel themselves to outperform in assignments and tasks. Nir has the skills to carry out a vision to become a reality.

Liat Erel
VP Operations - Israel
Has 20 years of experience in the digital world. Liat, lectures at the top leading colleges in Israel and consults to various companies. She specializes in presentations and accustomed to work with clients, vendors and colleagues.

  • Key Employee
why Liat Erel ?
She is known for her leadership, managing relationships and networking, customer service, goal achievement, operational proficiency and integrity. She values creative thinking, initiative, teamwork, commitment and dedication

Or Ben Shimon
CTO
Founder of AppGate mobile company for mobile applications development and ten years of marketing experience. Or consults to ten startups and is invested in four of them, including Taxi to go which has already 3 branches worldwide.

  • Key Employee
why Or Ben Shimon ?
Mover and Shaker with powerful connections and Identifying business opportunities. Focused on achieving results, marketing and product consultant. Expertise includes: Marketing leadership, Business Development, Designer, UX, UI, Product spec, Negotiated, ASO, CPI, CPC, Virality. Driven by a passion for technology and startups.

Shay Even
CMO
A communications consultant for the last 10 years, specializes in public and political communications. Worked in the fields of advertising, marketing and public relations. Partner and CEO of “3 media”, a boutique communication firm and a lecture at the the IDC Hertzliya. Worked with many commercial, political and third sector brands in Israel and abroad.

  • Founder
  • Key Employee
why Shay Even ?
Shay Even has a vast knowledge in the digital, marketing and communication world. he knows how to bring together strategic marketing thinking and new digital tools in order to make this app a success.

Yuval Karniel
Director and advisor
Yuval is a renowned expert in communication and technology law. He is also a senior lecturer and researcher in communication, society and law, and crisis management. Yuval’s has extensive experience in internet law, copyrights, intellectual property, computer law, e-commerce, slander, privacy law, advertising and marketing regulations. Yuval was also: * Legislation and justice advisor to the Minister of Communication and to the Minister of Police. * Legal advisor to the Second Authority of Broadcasting, VP and partner in the foundation of the organization. * Chairman of the Ethics Committee for the Second Authority for Broadcasting. * Member of the legislation committee for IP and patents in the Justice Department. * Board of Directors’ member for Bezeq, Israel’s telecommunication company. Curently Yuval is: * VP at Bezalel, academy of arts and design. * A Senior lecturer and joint director of the School of Law and Communication, College of Management. * Chairman of the Science and Technology Committee for the Israeli Bar Association. * Memberof the Israeli Communication Association. * Member of the International Communication Association.

  • Director
  • Advisor
why Yuval Karniel ?
Yuval has valuable business and legal experience of 25 years accompanied by domestic and international transactions for customers in a variety of fields, as well as consulting and management of communication projects and innovation. Valuable endowed with proven capabilities in negotiation, persuasion, argument and management. Yuval is considered one of Israel‘s leading experts on law and technology as well as public opinion designer with his books, his famous blogs and articles in the media, including The marker and globes.

Updates

Updates

Currently there are no updates in this pitch

The financing rounds, made through the ExitValley platform, are in accordance with a model of statutory exemption from publishing a prospectus pursuant to sections 15A(A)(1) and 15A(A)(7) of the Israeli Securities Law - 1968.
Under this model, the disclosure of detailed information on the company and information about the investment in each round of financing are limited to not more than 35 investors, who are not qualified investors, and the round of financing is not in the format of an offering arrangement ("רכז הצעה"), as defined in the Securities Law.
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